5 Tips for Productive Snow Day Marketing
With millions of Americans affected by 2014′s Winter Storm Nika and 2015′s Winter Storm Juno, businesses have been faced with the decision in harsh winter weather to either close or ask their employees...
View ArticleA Picture May Be Worth a Thousand Words. Shouldn’t It Also Reinforce Your Brand?
Odds are, your firm isn’t in the beauty products business, but there are important lessons to be learned (or at least considered) from an ongoing debate involving two top companies in that industry. By...
View ArticleReach Beyond the Transaction – Use Your Bank Marketing to Build Relationship...
Relationships are the most valuable assets a bank can possess. You don’t agree? Regardless of how many financial resources your institution manages, or how superior your products and services are, none...
View ArticleWhy Stories Will Help You Sell More Professional Services
Once upon a time, there was a CPA Firm that desperately wanted to grow. It was a good accounting firm, following the rules and regulations set forth by the regulatory agencies, providing quality client...
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How An Accountant Became a Social Media Success on Twitter: @SportsTaxMan
We had the pleasure of speaking with Robert A. Raiola, CPA (a.k.a @SportsTaxMan) about his success in developing a specialization in the area of sports and entertainment. Robert is the Sports &...
View ArticleWhy Design is Critical in Email Newsletters
Let’s face it, we are a visual culture. Visual appeal affects every aspect of our lives. From choosing a potential romantic entanglement to choosing a breakfast cereal, that initial eye-catching image...
View ArticleFour Types of Stories That Will Help You Earn More Business
The title on this blog post was originally “Four Stories That Will Help You Sell More Services”. Do accountants, attorneys, payroll providers and bankers sell services? It sounds so tawdry. Ask any of...
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Is Your CTA MIA?
If your readers love your content, but don’t have the ability to do anything other than read it, then your message might be missing a call to action (CTA). Every piece of content you distribute should...
View Article5 Ways To Debilitate Your Marketing Plan – What To Avoid
There is a recognizable, concerted effort that goes into crafting your marketing plan. You have likely developed a well-formed plan of action for communicating your brand and your value to your clients...
View ArticleWhy Do We Need Quality Marketing Content?
In my last post, I talked about what quality content is and discussed the importance of three key ingredients: helpfulness, entertainment value and emotional impact. But why is quality marketing...
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